Introducing a revolutionary, proven
process that will lighten your load and
empower your family to notice what needs
to be done at home that *actually works*
Let’s get your family off the
sidelines and into team mode.
You shouldn’t need a megaphone for your kids
or a chore chart for your partner.
✔ Even if you/your kids are neurodivergent.
✔ Even if your kids are strong-willed, resistant, or spicy.
✔ Even if you have older kids or teens.
✔ Even if you’ve tried all the things and nothing’s worked.
I DECIDED I WAS GOING
TO TEACH MY KIDS
SOMETHING different,
something BETTER.
I realized it was working when one morning, I woke up to all 3 kids having already:
✔ cleaned their rooms
✔ put away their toys and laundry
✔ made their beds neatly
ALL without being asked—including my ADHD and strong-willed kids! And it happened quicker than I could’ve imagined.
Meet Sam Kelly
therapist turned feminist coach for mothers, wife, and mom of 3
This isn’t just about changing routines. It’s about changing the story so many of us were handed: that if we want it done, we have to do it all. I know that story. I lived it. But I also rewrote it. And now I teach other families how to do the same. You’re not the problem. The system is. And the good news? We can change it—starting at home.
I know what it feels like to have an endless to-do list running
in your head, the constant juggling act, the mental toll of anticipating and overseeing everyone’s needs non-stop.
I accepted that this was “just the season of life I’m in."
THIS STARTED
WITH ME SAYING
“I CAN’T KEEP DOING THIS”
I tried for over a decade to do it all myself…while shoving down the brewing resentment.
I eventually hit a breaking point and started confronting the inequity in my marriage with my partner. After over a year of working together on sharing the mental load, I found myself still making chore lists for my kids.
That’s when I realized: I was doing the exact same thing for my kids I had been trying to teach my husband NOT to rely on me to do.
In that moment, I decided I was no longer going to perpetuate the cycle of expecting the woman in the family to carry the majority of the family’s mental load for everyone else.
I didn’t need more willpower. I needed
a system that didn’t rely on me doing it all.
💪 My kids willingly NOTICE what needs to be done in the home without waiting to be asked.
💆🏼♀️ I have LESS on my plate and MORE SPACE for rest and the capacity for self-care.
🚀 I’m EMPOWERING my kids to break the cycle of motherhood burnout and inequitable partnerships for their future.
🔥 My husband anticipates needs, takes initiative, and handles whatever needs to be done, without needing a TO-DO LIST.
Notice and Do
Our Philosophy
A real solution that gets to the root of the problem. The last thing you need is to waste your time and energy on methods that only end up causing you more work, more stress, or that just don’t stick.
Simple & Realistic
Mindset Shift
Real Results
Working For 3600+
Real-Life Families, just
like Yours, Around the World
"My kids are now doing their household tasks every day and are even going above and beyond. I am in awe. This is life changing!"
-Megan, mom of 3 (ages: 8, 6, 4)
"I could sing this shit from the rooftops! This is the first time I feel like I can shift the narrative and hand back the power to them."
-Jane, Mom of 3 (ages: 17, 15, 12)
"There’s finally a visible path forward that’s easy to implement. I didn’t know this could be done. Every family needs this.”
-Lindsey, Mom of 4 (ages: 10, 8, 2, 9 months)
