Break the Cycle of
Motherhood Burnout
Notice And Do
Ready for a whole family team who notices what needs to be done at home…
without waiting to be asked?
Working For 3600+
Real-Life Families
As Seen on
Calling aLL overwhelmed
and exhausted moms!
You’re not doing it wrong.
It’s just too much for one person.
You’re a one-mom-show and it’s taken a toll. You need to be seen and supported.
“Notice and Do” is the evidence-based method transforming thousands of families around the world—empowering everyone in the home to step up, share the mental load, and work together as a team.
No more waiting for you to delegate, endless reminders, or
silent stewing while folding laundry at 10pm.
You deserve a family that works with you,
not one that works because of you.
Burnout and Inequity at Home Ends Here
Burnout and Inequity at Home Ends Here
supportive-care is the new self-care
✺
supportive-care is the new self-care ✺
Notice and Do
Less doing it all. More done together.
Simple & Realistic
Let’s hit the “actually doable for busy moms button” because hi—you’re tired.
Mindset Shift
The mental load is a whole family responsibility—not just “mom’s job.”
Real Results
Solutions that go beyond survival mode—
and actually last.
Ready to break the cycle and lighten your load?
Proven strategies
for kids and partners
Little Cycle-
Breakers
Join the proactive kid revolution with our best-selling audio course!
Empower your kids (toddlers-teens) to “Notice and Do” at home without fighting the chore chart battle, resorting to threats and bribes, or just giving up and rage-cleaning everything yourself…again. Even if your kids are neurospicy, strong-willed, or “stuck in their ways,” Little Cycle-Breakers has your back!
Mental
Load Man
Want your partner to finally understand
and support you in the exact ways you need?
A game-changing, recorded conversation with Sam and Chas that creates a safe space for men to feel heard and validated in the “mental load convo” so they don’t feel attacked but they do understand how to make real progress that sticks.
Free Guide
How do I teach my kids to start noticing at home?
The details. The process. The scripts.
Grab my FREE 8 PAGE NOTICE AND DO GUIDE and I'll show you everything you need (and nothing you don't) to start breaking the cycle of mental load overwhelm and burnout.
Noticing at home is a basic life skill
Not a gender role
You don’t need to try harder. You need support. Join the 3,600+ families worldwide and let’s shift the culture in your home so you’re no longer the default for everything.
From “I can’t keep doing this” to “We’ve got this”—here’s what’s happening for moms just like you.
Real families. Real teamwork. Real change.
”My son needed some socks and he noticed there were clothes in the dryer. Next thing I know he’s folding all the laundry!”
”Having tried endless tactics to engage my sons with ADHD, I can confidently say Notice and Do is the only thing that’s worked on the first try. Thank you!”
“I just came home to find that my 13 year-old son cut the grass, swept, vacuumed, loaded and unloaded the dishwasher without being asked. This is amazing!”
”I came out of my office and my 9 year-old was unstacking the dishwasher. He said, ‘I noticed you were finishing off your work and wanted to make sure you didn’t have to think about this afterwards.’ You method works! So thankful.”
”We now work as a TEAM. My 10 year-old has started putting dinner away and doing dishes on her own, insisting she’s got it! (’Mom you made dinner, I’ll clean up.’) My 6 year-old brings in the garbage can without anyone asking him! The flow in our home is so beautiful!”
”I’m a single mom and used to be stressed out and angry. That’s changed and now that everyone is sharing the load, we have time to play and connect that we didn’t before. Thank you!”
“No chore charts here and my kids are Noticing and Doing daily. Yesterday, the 4 year-old started cleaning the lounge room after dinner of her own volition and calls to her brother, ‘You need to come work. Remember it’s not just mum’s responsibility.’ Game changer.”
”LITERALLY IN LOVE WITH YOU!! Started this with my 4 year-old a couple months ago. He detests tidying and cleaning. Songs don’t cut it, having fun doesn’t cut it. Your methods WORK!! You’re a hero. From the bottom of my heart thank you.”
”My kids are now doing their household tasks every day and are even going above and beyond. I am in awe. This is life changing!”
“I got home from grocery shopping and immediately went into Mom mode. When I came back to put the groceries away, they were already done! I looked at my husband and he shrugged, ‘I noticed and did.’”
”This is what every family needs. Literally life changing for me (ADHD) with neurodivergent kids.”
”Today my 10 year-old said, ‘Mom, I noticed the toilet needs to be cleaned. I’m going to do that. OMG! It’s working!!”
“This works. It absolutely works like magic.”
”Not to be dramatic but this is Nobel Peace Prize worthy.”
“My daughter who is 8, and who has refused any and all cleaning for her entire life thus far, just CLEANED THE LIVING ROOM…without being asked.”
“I started when my babe was 15 months old and he’s responded so well to this method. He puts all his socks and stuff away now in addition to ALL the trash. Just amazing!”
“I’ve been enacting the Notice and Do protocol in my home since last year with my partner, and 16 year-old, and 7 year-old boys. It’s totally effective and super healthy for our family.”
Hi, I’m Sam
I’m a therapist turned feminist coach for mothers, a wife, and mom of 3.
I know what it feels like to have an endless to-do list running in your head, the constant juggling act, the mental toll of anticipating and overseeing everyone’s needs non-stop. I thought it was normal and “just the season of life I’m in.” For over a decade, I tried to do it all myself…while shoving down the brewing resentment. Then I hit a breaking point.
sanity-saving support straight to
your inbox when you need it most
Join the Email Club
Like a quick chat with a friend who gets it—and gives you tips that actually work.
Sharing the mental load as a family starts now
Unlock real support that doesn’t
need a to-do list to get started
Zero fluff and impractical ideas. Just simple shifts and proven tools with staying power for your busy life.
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Little Cycle-Breakers
Ready for kids who take initiative without relying on you?
Let’s empower your kids, in the easiest way possible for you, so they can start noticing what needs to be done at home without waiting to be asked.
Our revolutionary “Notice and Do” method will lighten your load, build capable, can-do kids, and break the cycle of burnout and inequity in the home.
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Mental Load Man
Tired of being the family CEO while your partner waits for instructions?
We’ve been there. Real change is possible.
Designed to help men “Notice and Do,” this recorded convo with Sam and Chas will show your partner how to lead with empathy, move past defensiveness, finally understand what you’ve been trying to say, and become a more aware, and proactive partner. Let this be the conversation that finally clicks.
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Free Guide
How do I teach my kids to start noticing at home?
The details. The process. The scripts.
Grab my FREE 8 PAGE NOTICE AND DO GUIDE and I'll show you everything you need (and nothing you don't) to start breaking the cycle of mental load overwhelm and burnout.
As Seen On
Amplifying our revolutionary approach to
sharing the invisible load at home as a family
Better than
making chore charts,
Hiring Help, or rage cleaning
We’re burning down the one-mom-show expectation with “Notice and Do” for both kids and partners! It’s time for a whole family team who notices what needs to be done at home without waiting to be asked.
Little Cycle-Breakers is our proven, best-selling audio course for kids that’s working for over 3600+ families, of all kinds and needs, around the world!
Mental Load Man is the conversation your partner needs to hear. Sam and Chas share concrete strategies for moving past defensiveness in the “mental load convo” and a roadmap for stepping up consistently and sharing the mental load at home.
